💰 BUSINESS & FUNDING
- Google expands AI Search ads globally as core ad growth slows
Google announced it is expanding ads in AI Mode to international markets for the first time as its core Search ad growth decelerates.- For advertisers and brands using Google Search, AI Mode, and AI Overviews worldwide.
- Announced on Alphabet's Q3 earnings call: revenue of $127.6 billion, up 25% year over year, but Search ad growth slowed to 12% from 17% in Q2 and 19% in Q1.
- Ads in AI Mode are expanding to international markets, alongside multi-turn ads and AI Mode in the U.S.; click-through rates for sponsored listings in AI Mode are already comparable to organic listings.
- AI Mode queries are three times longer on average than traditional searches, one in five involve voice, images, or documents, and Google now handles over 50 billion visual searches per month.
- Alphabet shares fell 8% after the results, as the company faces pressure to turn AI features into meaningful ad revenue.
Sources 📎 Coverage: techcrunch.com · 👁 via TechCrunch AI